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At TechCORE MSS uncover hidden patterns and insights through on-going analysis, dashboards, predictive models, and data visualizations. Utilizing the latest data science techniques, we provide intelligence that informs the digital experience and produces measurable results. Close collaboration with our clients ensures our models are vetted from statistical and business perspectives, resulting in actionable and definitive recommendations.
Strategy and investment in technology will fail to return value to a digital marketing program in the absence of expert implementation and enablement services. Leveraging TechCORE MSS’s historical excellence in technical services, we implement analytics and optimization tools as well as provide guidance on how these tools interact with the rest of your tech stack. Combining technical implementation with data engineering services enable our clients to deliver optimal customer experiences at scale.
Data integrity is the foundation of any digital analytics program. Without access to reliable data, decisions default to intuition. We use a combination of measurement strategy sessions and data audits to verify that the right metrics are identified and tracked correctly. To ensure your goals are reached, we document business requirements and correlate those metrics with analytics variables in a custom solution design reference. TechCORE MSS’s experience shows strong analytics foundations facilitate trust in the data, support analytical inferences, and positively influence the outcome.
Our optimization efforts ensure that the customer experience is informed by data rather than opinion. Testing, personalization, and email campaigns guide user interface features and content as well as improve customer acquisition, engagement, and retention. TechCORE MSS uses experimental design principles and advanced statistical techniques to properly establish, run, and analyze controlled A/B experiments as well as algorithmically driven personalization campaigns.