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All aspects of an implementation, customization to the client’s specific needs. A methodical, cost-effective program to optimize the client’s investment in Salesforce. This is typically a combination of customization, training, and change management.
Usually a program, not a temporary, ad hoc approach, such that profound adoption and deep learning is achieved. Training includes not only the mechanics of using the Salesforce application but can also address how jobs/roles/processes will change.